Dar es Salaam University Marketing Association (DUMA) is a marketing student association formed under the University of Dar es Salaam Business School. The association was inaugurated in 1978 with the role of enhancing its members to acquire the necessary skills, experience, exposure and high performance in Marketing for higher profits. In this light it organizes study tours, seminars, public talks and meeting various Executives from different organizations.
Mission and Vision
DUMA mission is “Supporting and Assisting students to realize their goals through creation of various opportunities”
DUMA vision is “to be the leading fast growing and enterprising student led association in creating opportunities to students to realize their goals, empowerment and capacity building”
Activities
Dar es Salaam University Marketing Association organizes different activities; Academic events, Dialogues, Study tours, Symposiums, Public talks, Conferences and Different social events (picnics and entertainment) that intend to sharpen understanding of members in a more practical form and gain experience in some fields. These activities are organized with different topics of discussion. The organization of these activities is grouped into two categories that are long term activities that are carried once in a year or after some years and also there are short term activities carried in every semester.
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